Cronus Capital Markets
 
 

 



For a public company, there are no benefits in being a well kept secret. Often, executives are so busy building the company that the issue of building the company’s market presence does not receive the required energy and attention.

A “company” and its “stock” are distinct entities - the former is driven by fundamental considerations such as revenue and earnings (less so, for resource exploration and young technology companies) and the latter is driven by investor perceptions, concerning the current and future health of the company.

Market presence, if managed properly, can represent a very powerful tool leading to new business opportunities and capabilities.

There is a significant problem facing the equity markets today - 70% of public companies have no real presence in the marketplace. Investors and the media pay, virtually, no attention to these public companies and as a result these companies are cut off from the benefits that accompany investor and media attention - most notably, increased trading activity and growing liquidity, which result in higher market capitalizations.

We focus squarely on resolving these issues:

Lack of Market Presence
Low Level Liquidity and Volume
Market Capitalization Stagnation
Poor Access to Funding

Without market presence, the investor base needed to support a market for the shares of the company is not present. With no market for the shares, liquidity remains low and acts as a deterrent to investment. With low volume and liquidity, market capitalization stagnates - business growth suffers, and executives are faced with a company whose stock has no growth value, thereby handicapping any much needed funding efforts.

These issues plague the vast majority of public companies and, if alleviated, would unleash substantial new value, accelerated business growth, and shareholder wealth.

In order to maintain and grow market presence, for the purposes of enhancing liquidity and accelerated business growth, the CCM Market Liquidity Program offers four pillars:

Content
Each fiscal quarter, through CCM Research, comprehensive and high impact information is created to satisfy the informational needs of the investment community, which affords them the opportunity to make decisions.

Intelligence
We source out and identify qualified investors, including small and mid-size brokerage firms and small cap funds. We believe that this demographic is high impact, since they represent investors who are the most likely to invest in your company, should they have interest.

We arrange a presentation schedule for you with 80 to 100 participants in a live and intimate setting. This presentation is recorded, uploaded, and made available to an additional 600 similarly qualified institutional and sophisticated investors on-line. It is released via press release to the rest of the investment community during the following week.

Then, with the research-based content we already produce on your company in hand, we ensure that these investors are being contacted and informed of your progress. Having this intelligence at our fingertips, alongside CCM ResearchReports, provides a level of unparalleled client strategy customization and overall attention to client specifics.

Frequency
The more often new content is released, the more opportunities investors will have to discover the company. We provide you with a near weekly market presence.

Audience
The company must have access to appropriate infrastructure, both diverse and broad, to reach investors.

We maintain the largest, multilayered distribution network, reaching into all corners and sectors of the investment community, including both professional and non-professional investors.

Commit to a conversation.
After thousands of hours interacting with CEOs, and management in the U.S. and Canada, regarding problems ranging from poor corporate awareness and related issues to poor access to funding, we have gained a unique insight into the needs of small and mid-sized public companies, and the hurdles they face.

Whether you are listed on the NYSE, NASDAQ, AMEX, TSX, or smaller exchanges like the OTCBB, Pink Sheets, and/or TSX-V, we work with our clients toward their increased performance and success.

Our program strategically creates a large volume of decision-making quality content and frequently delivers it to an immense global investment audience, including analysts, institutional investors, business reporters, brokers, angle investor networks, venture capital investors, and others.

Contact us at bizsolutions@cronuscapitalmarkets.com today for a conversation.

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