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For a public company, there are no benefits in being a well kept
secret. Often, executives are so busy building the company that
the issue of building the companys market presence does
not receive the required energy and attention.
A company and its stock are distinct entities
- the former is driven by fundamental considerations such as revenue
and earnings (less so, for resource exploration and young technology
companies) and the latter is driven by investor perceptions, concerning
the current and future health of the company.
Market presence, if managed properly, can represent a very powerful
tool leading to new business opportunities and capabilities.
There is a significant problem facing the equity markets today
- 70% of public companies have no real presence in the marketplace.
Investors and the media pay, virtually, no attention to these
public companies and as a result these companies are cut off from
the benefits that accompany investor and media attention - most
notably, increased trading activity and growing liquidity, which
result in higher market capitalizations.
We focus squarely on resolving these issues:
Lack of Market
Presence
Low Level
Liquidity and Volume
Market Capitalization
Stagnation
Poor Access
to Funding
Without market presence, the investor base needed to support a
market for the shares of the company is not present. With no market
for the shares, liquidity remains low and acts as a deterrent
to investment. With low volume and liquidity, market capitalization
stagnates - business growth suffers, and executives are faced
with a company whose stock has no growth value, thereby handicapping
any much needed funding efforts.
These issues plague the vast majority of public companies and,
if alleviated, would unleash substantial new value, accelerated
business growth, and shareholder wealth.
In order to maintain and grow market presence, for the purposes
of enhancing liquidity and accelerated business growth, the CCM
Market Liquidity Program offers four pillars:
Content
Each fiscal quarter, through CCM Research,
comprehensive and high impact information is created to satisfy
the informational needs of the investment community, which affords
them the opportunity to make decisions.
Intelligence
We source out and identify qualified investors,
including small and mid-size brokerage firms and small cap funds.
We believe that this demographic is high impact, since they represent
investors who are the most likely to invest in your company, should
they have interest.
We arrange a presentation schedule for you
with 80 to 100 participants in a live and intimate setting. This
presentation is recorded, uploaded, and made available to an additional
600 similarly qualified institutional and sophisticated investors
on-line. It is released via press release to the rest of the investment
community during the following week.
Then, with the research-based content we already produce on your
company in hand, we ensure that these investors are being contacted
and informed of your progress. Having this intelligence at our
fingertips, alongside CCM ResearchReports, provides a level of
unparalleled client strategy customization and overall attention
to client specifics.
Frequency
The more often new content is released, the
more opportunities investors will have to discover the company.
We provide you with a near weekly market presence.
Audience
The company must have access to appropriate
infrastructure, both diverse and broad, to reach investors.
We maintain the largest, multilayered distribution
network, reaching into all corners and sectors of the investment
community, including both professional and non-professional investors.
Commit to a conversation.
After thousands of hours interacting with
CEOs, and management in the U.S. and Canada, regarding problems
ranging from poor corporate awareness and related issues to poor
access to funding, we have gained a unique insight into the needs
of small and mid-sized public companies, and the hurdles they
face.
Whether you are listed on the NYSE, NASDAQ, AMEX,
TSX, or smaller exchanges like the OTCBB, Pink Sheets, and/or
TSX-V, we work with our clients toward their increased performance
and success.
Our program strategically creates a large volume
of decision-making quality content and frequently delivers it
to an immense global investment audience, including analysts,
institutional investors, business reporters, brokers, angle investor
networks, venture capital investors, and others.
Contact us at bizsolutions@cronuscapitalmarkets.com
today for a conversation.
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